November 2011 - Frederick Swanston

Bank of North Georgia Launches Holiday Toy Drive

Posted by | Financial | No Comments

Our friends and clients at Bank of North Georgia and Bank of Coweta have always been among the most civic-minded folks we know.  So, it is no surprise that they are once again spearheading a holiday toy drive to collect new, unwrapped toys for children across metro Atlanta.  And each of the 46 Bank of North Georgia and Bank of Coweta branches has chosen its own local charity as the recipient of this holiday good will. Read More

Chateau Élan Vineyard Run Raises Money and Hope for Those In Need

Posted by | Resort/Hospitality | No Comments

Brilliant sunshine, cool temperatures and a picturesque course meanders through Chateau Élan’s fabulous vineyards, stables, golf courses and beautiful estate homes.  This Saturday’s 2nd Annual Vineyard Run for Hope has all the ingredients of a great day for a wonderful cause – raising money for Gwinnett’s Children’s Charities.

Starting and ending at the beautiful Chateau Élan Winery, the Vineyard Run will include a 10.2K, 5K and 1K Tot Trot.  The 10.2K and 5K participants will travel along a picturesque course through the resort and into the gates of the Chateau Élan neighborhood.  Participants will enjoy fabulous views, but more importantly the participants, sponsors and advertisers will be raising money in support of the Gwinnett Children’s Shelter.  Entry fees are discounted for pre-registrations, and runners can register at participating local businesses or online at:

All proceeds benefit the Gwinnett Children’s Shelter. The Shelter, which annually serves more than 200 young people residentially, grew out of a volunteer effort involving PTA, business and community leaders who recognized a need for services for abused and abandoned children. The Shelter depends on community donations to provide these services, and the annual Chateau Élan Tour of Homes event and now the Vineyard Run for Hope have been among their largest fundraisers for several years. Over the past nine years, the Chateau Élan community has welcomed thousands of visitors and raised over $1,000,000 for this very special charity.

Now that’s our idea of a good corporate citizen.

FredSwan Gets Well And Celebrates With Ping Pong!

Posted by | Uncategorized | No Comments

Over the past eight weeks, FredSwanners participated in an optional wellness program, led by certified Wellness Coach Michelle Sobel, designed to teach health strategies for better eating and exercise. Agency participants split into two teams and competed as both individuals and teams, winning points for such activities as exercise, eating fruits and vegetables and even doing stretching at our desks! Read More

The Future of Advertising…It’s As Clear as Mud.

Posted by | Advertising | No Comments

If you google “The Future of Advertising” you’ll probably see 30 to 40 articles by experts opining where the industry is heading. It’s scary for me because, after reading some of these articles, I marvel at how little I understand about the future of advertising. There are literally dozens of examples of what I don’t get, but here’s one I found that left me scratching my feathery head – I understood all the words and it sounded pretty slick, but if I had to explain it, I’d flunk. Read More

Does Anyone Still Use Travel Agents in the Internet Era? You Might Be Surprised.

Posted by | Resort/Hospitality | No Comments

There is a widespread perception that the use of travel agents has diminished greatly since the advent of the internet.  With the ability to virtually tour potential vacation destinations online, then use travel sites like Orbitz, Expedia, Travelocity, KAYAK and endless others to book vacations at discounted rates, is anyone still using travel agents? Read More