Rumors of the Demise of Magazines Are Greatly Exaggerated.

avatar 01.24.2012 by

Like a lot of folks, Freddy Swan has been cutting back on unnecessary expenditures lately. One area where many people have cut back is on magazine subscriptions. This is partly because of the expense, but it is also because many people simply don’t have the time they used to have to sit and leisurely read more…

Quadrennial Effect Likely to Boost Ad Spending in 2012.
avatar 01.11.2012 by

How about some good news to start the year off with?  According to no less a source than The New York Times, there will most likely be a significant rebound more...

Freddy Swan Squawks – 2011 Holiday Shopping Patterns Foreshadow the Future
avatar 01.04.2012 by

Here are some observations and realities advertisers and their agencies need to address as they study 2011 holiday retail sales and trends:

Internet sho more...