“Coming Home”, an emotional ad Frederick Swanston created for Kosair Children’s Hospital, celebrates the overwhelming relief parents feel when their critically ill child is finally able to return home from the hospital. This spot is very dear to our hearts and we are honored to receive Best of Show for television in the prestigious 29th Annual Healthcare Advertising Awards.The Healthcare Advertising Awards is one of the largest and most widely respected healthcare advertising competitions, receiving nearly 4,000 entries every year from around the country. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.
Louisville’s Kosair Children’s Hospital is the only free-standing children’s hospital in Kentucky and is ranked among the top children’s hospitals nationwide. We knew our message would be relatable, but we wanted to take it a step further by choosing a song that people would recognize and remember. “Coming Home,” a national Top 100 hit song written by Jay-Z and Skylar Grey, was the perfect fit. Its symbolic lyrics underscored the outcome every parent of a critically ill child wants most – their child coming home. And coming home well.