Where Have All The Doctors Gone?

avatar 10.25.2012 by

I have noticed lately that more and more of my “Doctors Visits” are really with the “Physician Assistants”. Now I don’t mind that since these P.A.’s are often young, friendly and smile more than the “Doctors.” But, I was curious about what looked like a trend in my healthcare, and decided to check this trend more…


avatar 10.18.2012 by

I decided to try to answer my cardiologist’s question – “How does our hospital build our brand and create a marketing plan?”

After pondering t more...


avatar 09.15.2011 by

A few months ago, I was home working on a new TV campaign for Kosair Children’s Hospital — one of our clients located in Louisville, Kentucky.  I was si more...


avatar 09.14.2011 by

Frederick Swanston’s healthcare contingent is setting up shop this week in Booth 113 at the Society for Healthcare Strategy and Market Development (SHSMD) more...