Rick Ender, Author at Frederick Swanston

Where Have All The Doctors Gone?

Posted by | Advertising, Healthcare | No Comments

I have noticed lately that more and more of my “Doctors Visits” are really with the “Physician Assistants”. Now I don’t mind that since these P.A.’s are often young, friendly and smile more than the “Doctors.” But, I was curious about what looked like a trend in my healthcare, and decided to check this trend out with my favorite duo – my smartphone and Google; here are the “facts”: Read More

Never Present a Client with an Idea that Can’t Be Done (Well, Almost Never)!

Posted by | Advertising, Healthcare | One Comment

A few months ago, I was home working on a new TV campaign for Kosair Children’s Hospital — one of our clients located in Louisville, Kentucky.  I was sitting at my computer while my kids watched “American Idol”.  During the show, there was a special guest performance by P’Diddy and Skylar Grey and I heard for the first time their hit single, “Coming Home.”  The song’s lyrics and the soothing voice of Skylar Grey moved me to think, “This would be a great song for a commercial about a young child getting to go home after treatment for a life-threatening illness.”  So, I quickly began to craft the action that might accompany this song. Read More

Look for us at SHSMD!

Posted by | Healthcare | No Comments

Frederick Swanston’s healthcare contingent is setting up shop this week in Booth 113 at the Society for Healthcare Strategy and Market Development (SHSMD) Annual Conference in Phoenix, Arizona.  Stop by to see a powerful new TV spot for Kosair Children’s Hospital that utilizes the hit song “Coming Home” by Skylar Grey and have a bite of chocolate (we won’t tell your cardiologist)!