A New Era of Health Care Advertising

avatar 02.10.2014 by

Frederick Swanston’s health care practice boasts among its client base three segments of the health care industry: the provider (hospital and device), the health plan and the pharmaceutical company. Often at odds, today they frequently find themselves “bedfellows”. Working with all three has given us an in depth understanding of the entire health care spectrum, more…


avatar 04.30.2013 by

KEY HOSPITAL MARKETING TOOL – Most hospital marketing gurus would agree that the hospital’s website is one of the hospital’s most important marketi more...


avatar 03.27.2013 by

We’re really excited about Frederick Swanston exhibiting at the Healthcare Marketing Strategies Summit on May 5-7, 2013 in Scottsdale, AZ. This annual Summ more...


avatar 05.23.2012 by

I go to quite a few doctors who all represent different hospitals in Atlanta. And it seems like all of them ask the same questions and record the same answer more...


avatar 12.09.2011 by

It’s a question on the minds of healthcare marketers everywhere.  For several generations, healthcare providers (both hospitals and physicians) have been more...


avatar 09.29.2011 by

Many hospitals across the country are being squeezed financially by rapid changes occurring in the industry, some resulting from financial triggers generated more...