Where is Advertising Headed?

avatar 05.21.2013 by

Yesterday I just started to jot down all the stuff that seems to be happening in the marketing world, but I stopped when my list got to ten trends that are very apparent in most of our every day lives. I wondered how these trends will affect company’s marketing and advertising strategies, and how we’ll more…

How Can Your Website Maximize Sales?
avatar 05.14.2013 by

Everyday consumers visit many websites that are clearly trying to sell something. While some of these advertisements can be effective, certain brands have ob more...

How Internet Advertising is EXPLODING in 2013!
avatar 05.06.2013 by

The Interactive Advertising Bureau – based on their quarterly study – reported that Internet advertising hit a record $36.6 billion in total for 2012. Th more...

What Makes a Great Hospital Website?
avatar 04.30.2013 by

KEY HOSPITAL MARKETING TOOL – Most hospital marketing gurus would agree that the hospital’s website is one of the hospital’s most important marketi more...

2013 Healthcare Marketing Strategies Summit
avatar 03.27.2013 by

We’re really excited about Frederick Swanston exhibiting at the Healthcare Marketing Strategies Summit on May 5-7, 2013 in Scottsdale, AZ. This annual Summ more...

Have You Ever Heard About the Principle of Relative Constancy?
avatar 03.14.2013 by

Don’t get too sweaty – I never heard or saw it either before I plunged onto the internet and googled “How will the advent of the internet effect existi more...

Have You Ever Taken a Cruise?
avatar 03.05.2013 by

With all the recent chaos within the cruise ship industry, it is very interesting to examine what marketing techniques the cruise line companies are using to more...

6 Moments in Advertising History
avatar 02.14.2013 by

Advertising has long been a crucial part of history. It is a form of communication, a source of information, and a powerful marketing tool. Advertisements ca more...

Why People Leave a Website
avatar 02.07.2013 by

Here are the 25 reasons that folks leave websites. Suffice to say FREDDY has seen a lot of websites that violate these obvious caveats:

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