Mallory going home post transplant

Fundraising for a Heart Transplant

Posted by | Advertising, Healthcare | No Comments

Last week we celebrated. We celebrated with colleagues, vendors, friends and clients. We celebrated because Mallory Kate received her life-saving heart transplant on December 7, 2014 and we hosted a successful fundraising event at Jekyll Brewery just two days later. We called upon our community of artists and art directors who graciously provided amazing works for a silent auction. Clients stepped up and offered one-of-a-kind vacation experiences for a live auction. Spouses provided entertainment (both on and off stage). And FredSwan employees and friends tirelessly prepped for an evening of amazing music, brews and fun. Read More

follow

When You Follow Your Heart

Posted by | Healthcare, Uncategorized | No Comments

At Frederick Swanston we like to think of ourselves as more than just an advertising agency. The agency employees, our clients and our vendors are truly a family. And right now one of our family members is in need. Associate Creative Director, Dustin Hall, and his wife Jessica have started down a life-long journey with their youngest daughter, Mallory. Two-year old Mallory’s heart is too big for her tiny body. She will likely need three heart transplants over the span of her life and with each transplant comes a series of obstacles from health-related concerns to financial obligations.

Right now Mallory sits patiently at CHOA Egleston in Atlanta, awaiting the call that will give her a chance for a normal life. Until then, she will remain a resident of the hospital. The length of her hospital stay will be determined by a complicated algorithm prioritizing other children in need, blood types, health issues and, most importantly, organ availability. Mallory’s condition is so severe that she is listed as 1A, which is the most urgent listing for a transplant. Still, the average wait time for a new heart ranges anywhere from three months to a year. That is a year of hospital living, a year of parents dividing their time between their heartbroken angel and their energetic, older daughter Madison. That is a year of deductibles, copays and some uninsurable expenses. That is a year of both parents somehow maintaining their full-time jobs in order to make ends meet, while also staying day and night with Mallory in the hospital and Madison at home.

The FredSwan family is asking for your help. Our goal for Mallory is to garner 100,000 prayers, 100,000 shares and 100,000 dollars. We need prayers for health, courage and strength, shares on social media to raise awareness about the importance of organ donation and $100,000 to help cover a lifetime of transplant-related expenses for Mallory.

Watch Mallory’s story here to learn how you can do more.

http://cotaformalloryh.com/ #FollowHerHeart

The Eight Elements for a Successful Retail Campaign

Elements to Successful Retail Marketing

Posted by | Retail | No Comments

Frederick Swanston has been successful in retail marketing since before handheld electronic devices and the Internet. And while overtime technology has changed, the ingredients that compose an effective retail marketing campaign then are essentially the same ones that work now:

You have to have a compelling marketing strategy that appeals to a major market segment and is impossible for competitors to replicate. Read More

Website Relaunch

Website Redesign in Wake of New Growth

Posted by | Advertising | No Comments

Alpharetta, GA – Continued growth and success called for a new online experience for Frederick Swanston, a mid-size advertising agency located in Alpharetta, GA. The visually stunning and content-rich site promises to show off the breadth of client experience in industries ranging from health care and technology to resort and business-to-business.  Read More

brand-value-of-team-usa

The Brand Value of Team USA

Posted by | Branding | No Comments

As a soccer fan and former college player, it’s been thrilling to watch the country unite together in support of Team USA and their journey to Brazil for the 2014 World Cup. Those who once knew nothing about soccer are suddenly experts in hamstring injuries, corner kicks and far-post runs. Dempsey, Bradley and Howard are now almost household names. And it all got me thinking about the raise in value for Team USA’s brand. Read More

Retail Renovation

Retail Renovation

Posted by | Retail | No Comments

Enclosed retail shopping malls started to pop up all around the country about 60 years ago. They prospered by offering appealing shopping opportunities while providing a variety of products and a sense of shopping excitement. Of course, there was the food court and sometimes even upscale dining. Read More