Website Relaunch

Website Redesign in Wake of New Growth

Posted by | Advertising | No Comments

Alpharetta, GA – Continued growth and success called for a new online experience for Frederick Swanston, a mid-size advertising agency located in Alpharetta, GA. The visually stunning and content-rich site promises to show off the breadth of client experience in industries ranging from health care and technology to resort and business-to-business.

Several new faces grace the halls of the newly renovated ad agency, most notably members of the flourishing digital department.

In the past two years, new clients including Ashton Woods, MetroHealth, Americold and Bankers Fidelity have contributed to the expanding client portfolio and the need to refresh the agency’s website, frederickswanston.com.

“As with every agency on the planet, we’ve seen a seismic shift toward digital. We want our clients, both current and potential, to know we have the in-house muscle and expertise to keep up with their growing digital needs,” said Bill Swanston, partner and executive creative director at Frederick Swanston.

Frederick Swanston is an Atlanta-area advertising, branding and digital agency that combines exceptional creative with the finest client service.

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The Brand Value of Team USA

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As a soccer fan and former college player, it’s been thrilling to watch the country unite together in support of Team USA and their journey to Brazil for the 2014 World Cup. Those who once knew nothing about soccer are suddenly experts in hamstring injuries, corner kicks and far-post runs. Dempsey, Bradley and Howard are now almost household names. And it all got me thinking about the raise in value for Team USA’s brand. Read More

Retail Renovation

Retail Renovation

Posted by | Retail | No Comments

Enclosed retail shopping malls started to pop up all around the country about 60 years ago. They prospered by offering appealing shopping opportunities while providing a variety of products and a sense of shopping excitement. Of course, there was the food court and sometimes even upscale dining. Read More

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Snap Counts and Socializing: How Advertising has Affected My Social Life

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I won’t say that I went to college for the intramural sports, but that statement might not be far from the truth. I remember looking at my schedule and not thinking about exams but rather which nights I had games. Fast forward a few years and college is a distant memory. I spend my days sitting behind a desk, and most nights, I don’t have the energy or determination to move from the couch. When I came to the realization of how lazy I had become, I knew that I would have to seek out sports leagues and ways to stay physically active. Playing in these leagues has given me the opportunity to meet new people and talk about how much I enjoy advertising, and more specifically, my work at Frederick Swanston. Read More

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Innovation in Atlanta

Posted by | Technology | No Comments

On an incredibly brisk early spring morning, I ventured out to my first ever TAG (Technology Association of Georgia) event. Much like NASCAR starting their season off with their signature event, The Daytona 500, this association starts their season with their grandest event: Georgia Technology Summit. This event also showcases the 2014 Top 40 Innovative Technology Companies in Georgia. As a Biz Dev guy, I was looking forward to some solid networking with a host of talented companies, many of whom are in our own backyard, Alpharetta, GA. However, it was the Keynote speaker I was really interested in: Ted Turner. Ever since I read his bio about 20 years ago, I was enamored with Ted; the maverick, renegade, entrepreneur, media pioneer, adventurer, philanthropist, staunch environmentalist, technology innovator and tight-lipped badass. Read More

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Insights on an Agency Internship

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I began interning at Frederick Swanston in the summer of 2013. I have to say it’s very different from the types of jobs most high school kids have; I am learning tons of life lessons that will help me not only in my future career, but at home as well. Before FredSwan, I had no idea what Quickbooks was or how to use Excel. I now work on these programs at least once a week, and am slowly but surely learning my way around the different settings. A day in the life of an intern at Frederick Swanston also includes typical intern tasks such as ordering lunches, cleaning up the conference room and re-stocking the fridge. However, my favorite thing to do at the office is filing, which is strange, but it’s so relaxing after a long day at school. Read More

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Cucumbers and Ketchup

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There is something about Morgan that we just couldn’t ignore. Maybe it’s that odd way she spells her name, Morgan Elisabeth. Elisabeth with an “s”? Or her Massachusetts roots? Or that her grandmother’s Cape Cod beach house is three houses down from Steve Carell’s in-laws and was in the movie The Way, Way Back?

No question we’ve come to appreciate this soon-to-be GCSU grad’s always helpful, ever-smiling nature. In fact, so much so, that we asked Morgan to stay after her internship and join FredSwan Agency full time as Account Coordinator. We’re delighted to welcome Morgan to the Frederick Swanston family. Read More

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The Benefits of an Independent Agency

Posted by | Advertising | No Comments

It’s old news that major advertising conglomerates Omnicom and Publicis announced their plan to join forces creating the world’s largest advertising network. Now with so many agencies falling under one management group it’s important to evaluate the advantages and disadvantages of being a part of that now unexclusive network. Better yet, let’s breakdown why it’s important not to be glamoured by all the bells and whistles. Read More

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Do Bank Branches Have a Future?

Posted by | Financial | No Comments

In a society driven by smartphones, tablets and instant connections the concept of commercial banks seem a bit befuddled, or the product of a past life that we’re quickly moving away from, one text message at a time.

A recent article by William Weidman dealt with the broad issue of retail banking trends and laid out key questions facing retail banking in 2014:

  • How can they benefit from digital /mobile/online?
  • What’s the future of branch banking?
  • How can bank branches create new revenue streams?

If bank branches are going to stick around for the next 25 years they have to make a strategic and dramatic shift in how they conduct business. Read More