Overview
Frederick Swanston is seeking an experienced senior digital paid media manager to augment our current staff. We are looking for an enthusiastic and talented individual to own all things paid media and lead the department into the future. We are a small team, so the ideal applicant has a wide breadth of experience to handle whatever might come up and the work ethic to make sure our campaigns are running as efficiently as possible without consistent oversight.
The ideal employee should have a strong digital media strategy, planning and buying aptitude, as well as a healthy blend of strategic thinking and good communication skills. You have the ability to see the long-term vision, but can also execute the plan you created. And most importantly, you love working in a tight-knit team structure. This is a client-facing role, so you need to be comfortable presenting to and meeting with clients directly, and often. So basically, you need to be a digital guru.
WHAT YOU NEED TO APPLY
- 5+ years leading digital paid media
- Expert experience with setting up, running, optimizing and reporting on ad campaigns in Google, Bing, Facebook, Instagram, LinkedIn and Twitter
- Experience creating strategic plans for campaigns from start to finish
- Experience with programmatic campaigns
- Experience managing 3rd party partners
- Experience running both B2B and B2C paid campaigns
- Expertise in Google Analytics
- Certification in Google Analytics / Google Ads / Facebook Ads
- Experience setting up campaign conversions in Google Tag Manager
- Experience managing a digital media team
- Healthcare, Real Estate and Recruitment campaign experience
- Able to manage multiple projects at once on short deadlines
- Comfortable running client reporting meetings
- Understanding of all media channels and fundamentals (TV, Radio, Print, Outdoor, Direct Mail, etc.)
- This job is remote but northern Atlanta applicants are preferred
- Experience in Google Datastudio is ideal
WHAT YOU’LL DO
You’ll create comprehensive digital media strategies for our clients, covering all aspects of their digital presence including paid, earned, owned and shared touch points.
- Lead paid media strategy for clients and the agency as a whole
- Own paid campaigns for our clients
- Manage the paid media staff
- Be the face of digital media for our clients
- Work with our media director, digital director and other staff to ensure the digital media plan is a part of a cohesive overall strategy
- Help shape the department and agency for the future
- Identify digital media goals for clients and develop key performance indicators to create measurable goals
- Possess strong knowledge in the pre to post-execution of digital media plans using polished insight, tools such as web and social analytics, online brand studies, social listening and syndicated research
- Lead the digital media strategy such as search, display, social, sponsored content and influencer outreach and be able to execute on said strategy
- Create ROI forecast models to support the cost for digital marketing campaigns
- Be able to analyze data, determine insights and develop recommendations to optimize the user experience/messaging
- Be able to develop KPIs and determine ROI for strategies and associated tactics
We’re hiring people who share our same values and goal of creating exceptional work.