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@FredSwanAgency |
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05.15.2012 by Freddy Swan |
Simple question – right? Not if you Google and read articles with titles like – “What makes a great advertising agency?” or “Why advertise?” or “What makes a great ad?” The many long and detailed answers can be found by doing just that. Go to Google and ask those questions or similar ones. You’ll get [...]
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04.18.2012 by Freddy Swan |
“Coming Home”, an emotional ad Frederick Swanston created for Kosair Children’s Hospital, celebrates the overwhelming relief parents feel when their cr...
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02.01.2012 by Freddy Swan |
Does anyone actually tune in to watch the game anymore? Well, I’m sure there’s still a handful of face-painted, jersey-wearin’ folks out th...
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01.11.2012 by Freddy Swan |
How about some good news to start the year off with? According to no less a source than The New York Times, there will most likely be a significant rebound...
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01.04.2012 by Freddy Swan |
Here are some observations and realities advertisers and their agencies need to address as they study 2011 holiday retail sales and trends:
Internet sho...
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12.15.2011 by Freddy Swan |
To me, the ads I see on the Internet aren’t really very effective and I’ve wondered why. I think it’s because most advertisers aren’t taking advant...
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12.06.2011 by Freddy Swan |
Guest post from Molly Carter Gaines, SolDesign Company
As marketers, we sometimes find ourselves tempted to focus all of our attention on one single p...
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11.03.2011 by Freddy Swan |
If you google “The Future of Advertising” you’ll probably see 30 to 40 articles by experts opining where the industry is heading. It’s scary for me b...
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09.27.2011 by Freddy Swan |
A recent article in our Sunday paper has me shaking my beak. The article implied that these three brands are in danger of becoming obsolete:
Planters Pe...
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09.20.2011 by Freddy Swan |
This year’s conference was loaded with great information for hospital marketers on topics ranging from Measuring Social Media to Developing Physician Strat...
