Where is Advertising Headed?

avatar 05.21.2013 by

Yesterday I just started to jot down all the stuff that seems to be happening in the marketing world, but I stopped when my list got to ten trends that are very apparent in most of our every day lives. I wondered how these trends will affect company’s marketing and advertising strategies, and how we’ll more…

How Internet Advertising is EXPLODING in 2013!
avatar 05.06.2013 by

The Interactive Advertising Bureau – based on their quarterly study – reported that Internet advertising hit a record $36.6 billion in total for 2012. Th more...

Have You Ever Heard About the Principle of Relative Constancy?
avatar 03.14.2013 by

Don’t get too sweaty – I never heard or saw it either before I plunged onto the internet and googled “How will the advent of the internet effect existi more...

Have You Ever Taken a Cruise?
avatar 03.05.2013 by

With all the recent chaos within the cruise ship industry, it is very interesting to examine what marketing techniques the cruise line companies are using to more...

6 Moments in Advertising History
avatar 02.14.2013 by

Advertising has long been a crucial part of history. It is a form of communication, a source of information, and a powerful marketing tool. Advertisements ca more...

Who Will Seize the Day?
avatar 01.09.2013 by

The greatest advertising opportunity ever is here right now and some smart advertising agencies – probably in the USA – will have the chance to score big more...

Tis the Season. Or Is It?
avatar 11.02.2012 by

Now that Halloween is only a day or two in our past, I have to ask…is it just me or does Christmas hit the stores earlier and earlier as the years go o more...

Dallas Cowboys Cheerleaders. IBEROSTAR Beaches. Tune in tonight to see.
avatar 11.02.2012 by

We’re incredibly proud of the partnership we helped develop between us, Frederick Swanston Advertising, the Dallas Cowboys Cheerleaders, IBEROSTAR Hotels & more...

And the winner is ~ !
avatar 10.30.2012 by

A room full of neon green spider webs, goblins and pumpkins set the stage for our first pumpkin carving contest this past Friday at Frederick Swanston. Creat more...