How Can Your Website Maximize Sales?

avatar 05.14.2013 by

Everyday consumers visit many websites that are clearly trying to sell something. While some of these advertisements can be effective, certain brands have obviously forgotten the GOLDEN RULE of all retailing:  (A) TARGET CONSUMER TRAFFIC x (B) THE CONVERSION RATIO OF TRAFFIC TO SALES x (C) THE AVERAGE TICKET PER TRANSACTION =   GROSS SALES In more…

Why People Leave a Website
avatar 02.07.2013 by

Here are the 25 reasons that folks leave websites. Suffice to say FREDDY has seen a lot of websites that violate these obvious caveats:

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Happy Holidays From Your Friends At Frederick Swanston!
avatar 12.21.2012 by
Website More Searched or Road Less Traveled?
avatar 08.31.2012 by

Every summer, my family and I travel up north to Little Compton, Rhode Island to enjoy fresh lobster, warm lobster rolls and the stunning view of the Atlanti more...

Is Retail Shopping on the Edge of a Major Shift?
avatar 07.27.2012 by

I recently came across a fascinating report entitled, “Taking the Store to the Shopper” by Cognizant research firm. If you are in retail marketin more...

Freddy Swan Predicts Future of U.S. Manufacturing.
avatar 06.30.2012 by

We’re not betting heavily on this prediction and don’t hold your breath, but I’m guessing there is going to be a rebirth of manufacturing h more...

Happy Holidays!
avatar 12.21.2011 by

What better way to celebrate the holidays than to embarrass your employees with old photos. Please enjoy at our expense.

Happy Holidays from Frederick more...

Happy Thanksgiving from your friends at Frederick Swanston!
avatar 11.24.2011 by

We hope everyone has a fabulous day!

What We’re Thankful For
avatar 11.22.2011 by

The times in which we live are still pretty challenging. Double-digit unemployment. Depressed housing values. The stock market on a roller coaster path. With more...