Americold
Global Leader in Temperature-controlled Warehousing and Logistics to the Food Industry
Assignment
As the food-industry’s global leader in temperature-controlled warehousing and logistics, Americold stands alone in terms of its size and portfolio offerings. But the company needed to develop a differentiating brand image that stood for excellence and execution, and employ it on a more consistent basis across all platforms and usages.
Approach
The first step in putting a consistent face on the Americold brand was to be introduced at their largest customer-facing annual meeting. We created a suite of meeting materials including name badges, agendas, program booklets, posters and PowerPoint templates for presenters.
Result
Customers at the meeting were quick to notice the cohesion, brand consistency and creative perspective Americold had never before offered. Expectations are now in place for future events and the company is well on its way to being perceived as the gold standard for warehousing and logistics, as well as branded event executions.