Shepherd Center
Brain and Spinal Cord Injury Specialty Hospital
Assignment
Shepherd Center, located in Atlanta, Georgia, is a private, not-for-profit hospital specializing in medical treatment, research and rehabilitation for people with spinal cord and brain injuries. It is ranked among the top ten rehabilitation hospitals in the nation by U.S. News & World Report. Our assignment was to create the hospital’s first ever brand campaign.
Approach
Patients at Shepherd Center get more than just medical care; they get an experience that brings healing and hope. Shepherd is a highly skilled, empathetic hospital that understands that patients are going through more than just recovery from an injury; they are learning a new way of life. Utilizing a key element of the Shepherd Center logo, we created a multi-faceted campaign that captures how Shepherd patients view the hospital and staff that cares for them.
Result
Within the first week of the campaign, the video we created had 1,041 Vimeo plays and Facebook reach increased by 594%. And some of the Facebook comments were especially gratifying: “I love that you turned the hands from the logo into wings. It’s fitting on so many levels.” “True heroes work here.”