Yes! Auto Loans
Automobile Financing for Non-qualifying Customers
Assignment
Yes! Auto Loans provides automobile financing for individuals and families typically age 30-60 who have less-than-perfect financial history. Our assignment was to develop a brand position, name, logo and marketing strategy to position Yes! Auto Loans as a viable option for this market segment.
Approach
Banks and lenders have very rigid qualifications for individuals applying for auto loans. We positioned Yes! Auto Loans as the perfect auto financing option for good people who have had bad experiences, because it is flexible enough to provide great rates even for people with less-than-perfect credit.
Result
Yes! Auto Loans exceeded sales projections for the first six months after re-branding, and is becoming a recognized brand among auto dealerships and consumers.