Category Experience
Banks/FinancialBusiness-to-BusinessEnergy/UtilitiesFood ServiceHealthcareHome FurnishingsResort/HospitalityRetailTechnologyClients
Frontline NavigationFrederick Swanston was built on a unique and simple philosophy: The best creative results when the people who know the brand best – you – work in direct collaboration with the creative strategists responsible for that work. We built an agency that ignores traditional agency structures and taboos so we can make that happen. The ProcessA compelling agency model, Frontline Navigation™ also represents our process for developing brilliant work that's on strategy every time. Track our four-step process on the following tiles.
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The DiscoveryBefore any creative work begins, your frontline navigator and the senior team become immersed in your market, competition, culture and trends in the category. We take special care to take cues from your internal culture – not forcing a culture but rather bringing to light the strengths that are already there.  |
The CourseHere, we develop a plan of attack that is unique to you. Your frontline navigator shares the vision with all team members, so everyone has a stake in its success. This is a unique benefit of the frontline navigator approach – overseeing every aspect but empowering others and instilling a sense of true accountability.  |
The JourneyNow, we roll up our sleeves and craft your campaign. Our unique hands-on approach offers the agility to tailor the process to your business. And unlike traditional agencies, our process doesn’t dictate how your work should be handled based on what works for other accounts. We develop that based on your needs.  |
The DestinationHalf the fun is getting there, and we keep this in mind as we steam toward the destination. The campaign launch is really just the beginning. We work with you to measure results and react to changing market demands. And your frontline navigator has the power to change course when it’s needed – keeping the work relevant and effective.  |
