Integrated

To be effective, all aspects of a marketing communication plan must integrate into a cohesive, seamless effort. We analyze each target’s media consumption patterns, then layer on traditional and internet vehicles to maximize impressions and impact.

Verifone – London Olympics 2012

Turner Broadcasting

Very Funny

Norton Healthcare

Brand Campaign

Iberostar Hotels & Resorts

The Grand Collection

Exide Technologies

Start Positive. Stay Positive.

Verifone – London Olympics 2012

Very Funny

To launch TBS' new 'very funny' positioning to the Trade, we created on-site materials to promote a full day of dining themed around TBS shows. TBS hosted these events at several key agencies in New York. Posters, backdrops, keep-sakes, cocktail napkins. We bring big agency thinking and talent to even the smallest of projects.

Brand Campaign

The Norton Brand was well known, but the brand strength did not carry over to the service lines. An integrated service line campaign was done for neurosciences, obstetrics, cardiology, orthopedics and cancer. The campaign included TV, radio, print, outdoor, seminars, web banners with Rich Media, SEO and SEM. Market share for all 5 service lines increased (from 10-20%) in the year following the start of the campaign.