How to be a voice and not just noise when everyone’s saying the same thing It’s been a year since COVID-19 changed the way we live, but today normalcy is on the horizon. For the past several months, our televisions, radios and newsfeeds have been inundated with vaccination excitement, encouragement and apprehension. As we see…
2020 asked a lot of us as an agency and as human beings. We wore many hats for our clients, becoming cultural experts and social activists overnight, while maintaining some sense of a personal work/life balance during quarantine. As the days blurred into months, here are five of the biggest marketing lessons we learned in…
You’re close to your patients. You’ve served many of them for years. You have access to NRC data, and you can find secondary research to back up your assumptions. You know the competition. You have the tools you need to build consensus on marketing and branding platforms. Right? Several of our healthcare clients have helped…
These days, the Baby Boomer generation tends to be overlooked as talk surrounding Millennials permeates the industry. But Baby Boomers are still an important consumer segment. Just like Millennials, this generation is huge in size, interested in experiences, owns digital devices and is active on social media. Because 60% of most hospital admissions are Medicare…
Community hospitals face a litany of unique challenges, including a higher proportion of Medicare and Medicaid patients, lower discounts on supplies and ever-increasing compliance costs. But of all these, the trend toward outmigration can be the most difficult to overcome. Rural hospitals throughout the country are experiencing a sharp decline in inpatient volume. In fact,…
Trends in Community Hospitals Part 3: Tell Your Story, Digitally The rise of online resources has turned community healthcare patients into educated consumers. With greater awareness of choices and opportunities than ever before, these knowledgeable consumers have created new challenges for community hospitals. Consumers are now willing to travel farther for care and select well-known,…
Trends in Community Hospitals Part 2: Humanize Your Brand The digital age has given patients the power to become more knowledgeable healthcare consumers. Technology is giving them access to online resources, allowing more financial responsibility for their own care and more non-traditional care choices. Meaning that the adage, “If you build it, they will come,”…
Trends in Community Hospitals Part 1: Ousting Outmigration Patients of community hospitals have become knowledgeable healthcare consumers, with more financial responsibility for their own care, access to online resources and more non-traditional care choices. As a result, community hospitals are facing all new challenges to address in their marketing. To uncover some of the common…
We all know some stories by heart. The tortoise and the hare. The Good Samaritan. Stories are as old as humankind. In the most ancient caves you will find stories drawn on the walls of great hunts and conquests. Storytelling is at the heart of who we are as humans. So what makes storytelling so…
As the world turns, so does effective hospital marketing.