You Don’t Need Market Research. Or do You???

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You’re close to your patients. You’ve served many of them for years. You have access to NRC data, and you can find secondary research to back up your assumptions. You know the competition. You have the tools you need to build consensus on marketing and branding platforms. Right? Several of our healthcare clients have helped…

With All the Millennial Hype, Don’t Forget About the Baby Boomers

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These days, the Baby Boomer generation tends to be overlooked as talk surrounding Millennials permeates the industry. But Baby Boomers are still an important consumer segment. Just like Millennials, this generation is huge in size, interested in experiences, owns digital devices and is active on social media. Because 60% of most hospital admissions are Medicare…

The Wellness Message – How it Stopped Outmigration in Rural Alabama

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Community hospitals face a litany of unique challenges, including a higher proportion of Medicare and Medicaid patients, lower discounts on supplies and ever-increasing compliance costs. But of all these, the trend toward outmigration can be the most difficult to overcome. Rural hospitals throughout the country are experiencing a sharp decline in inpatient volume. In fact,…

Trends in Community Hospitals Part 3: Tell Your Story, Digitally

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Trends in Community Hospitals Part 3: Tell Your Story, Digitally The rise of online resources has turned community healthcare patients into educated consumers. With greater awareness of choices and opportunities than ever before, these knowledgeable consumers have created new challenges for community hospitals. Consumers are now willing to travel farther for care and select well-known,…

Trends in Community Hospitals Part 2: Humanize Your Brand

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Trends in Community Hospitals Part 2: Humanize Your Brand The digital age has given patients the power to become more knowledgeable healthcare consumers. Technology is giving them access to online resources, allowing more financial responsibility for their own care and more non-traditional care choices. Meaning that the adage, “If you build it, they will come,”…

Trends in Community Hospitals Part 1: Ousting Outmigration

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Trends in Community Hospitals Part 1: Ousting Outmigration Patients of community hospitals have become knowledgeable healthcare consumers, with more financial responsibility for their own care, access to online resources and more non-traditional care choices. As a result, community hospitals are facing all new challenges to address in their marketing. To uncover some of the common…