Our B-to-B experience ranges from food to clothing, and pharmaceuticals to technology. Working on B-to-B accounts requires many parallel skills with Consumer accounts, but a very different mindset. The target is a smaller number of potential customers. The selling process is more lengthy and complex, often requiring personalized strategies and customized products and pricing. Marketing must impact a lot of decision-makers and purchase-influencers along the decision chain.

Experience

The folks at Frederick Swanston have helped build some of the world's finest brands.