How Can Your Website Maximize Sales?

Everyday consumers visit many websites that are clearly trying to sell something. While some of these advertisements can be effective, certain brands have obviously forgotten the GOLDEN RULE of all retailing:

 (A) TARGET CONSUMER TRAFFIC x (B) THE CONVERSION RATIO OF TRAFFIC TO SALES x (C) THE AVERAGE TICKET PER TRANSACTION

=   GROSS SALES

In short, does your website appeal to the customer who is most likely to buy your product/service or does it lack the focus on the folks most likely to buy?

If the answer is “Target Consumers” you’re only part way home.

Next, does your website give the “Target Consumer” enough overwhelming reasons to buy the product?

Finally, does your website try to get some add on purchases included in the sale before the target consumer/buyer signs off on the transaction?

These add on options should be in the target consumers areas of interest too.

Do you think your website will pass this GOLDEN RULE test? For the majority of companies on the Internet, the answer is no!

Bill Swanston

Author Bill Swanston

Almost an Atlanta native, Bill left to become Associate Creative Director at some of the best of the big agencies (BBDO/NY, Saatchi & Saatchi, Doner, Hill Holliday) before returning home to found our agency with Scott in 1999. Bill's creative credentials include work that has been recognized in almost every advertising award show including Cannes, One Show, Addy's, Communication Arts, Hatch, Obies and Tellies.

More posts by Bill Swanston

Leave a Reply