At first, I thought the ad was cute. I didn’t catch that he was saying, “I will never…” and I started to get confused. Why won’t he achieve these goals? Then the bomb dropped. Turns out this kid won’t do these things because he is dead. Way too harsh. I hated this ad. It ruined my night. Isn’t there some other way Nationwide could get their message across without being so emotionally cruel? Not cool bro. I understand child death caused by simple accidents is a huge problem and it needed to be addressed, but this was just way too much.