As the world turns, so does effective hospital marketing. Read More
The Maker Movement enables the Do-It-Yourselfers (DIYers) to sell unique products on the Internet. Read More
When a company starts the decision-making process to rebrand, the questions they must ask themselves are paramount to their success. Rebranding can be a great idea, if your company has an assortment of quality products and services which consumers find valuable and relevant. Read More
Frederick Swanston has been successful in retail marketing since before handheld electronic devices and the Internet. And while overtime technology has changed, the ingredients that compose an effective retail marketing campaign then are essentially the same ones that work now:
You have to have a compelling marketing strategy that appeals to a major market segment and is impossible for competitors to replicate. Read More
When it comes to celebrity endorsements there’s not a secret formula for when it’s appropriate to incur the steep fees celebrities charge to give your brand a face. Read More
Google Glass is one of the latest technological inventions that’s making its mark on pop culture and more surprisingly in hospitals.
Everyday consumers visit many websites that are clearly trying to sell something. While some of these advertisements can be effective, certain brands have obviously forgotten the GOLDEN RULE of all retailing:
(A) TARGET CONSUMER TRAFFIC x (B) THE CONVERSION RATIO OF TRAFFIC TO SALES x (C) THE AVERAGE TICKET PER TRANSACTION
= GROSS SALES Read More
The Interactive Advertising Bureau – based on their quarterly study – reported that Internet advertising hit a record $36.6 billion in total for 2012. That’s an increase of about 15% from 2011. Read More
I have noticed lately that more and more of my “Doctors Visits” are really with the “Physician Assistants”. Now I don’t mind that since these P.A.’s are often young, friendly and smile more than the “Doctors.” But, I was curious about what looked like a trend in my healthcare, and decided to check this trend out with my favorite duo – my smartphone and Google; here are the “facts”: Read More
I decided to try to answer my cardiologist’s question – “How does our hospital build our brand and create a marketing plan?” Read More