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Caitlin Kinney

Blog Healthcare Surviving My First Tradeshow: SHSMD Connections 2013

Surviving My First Tradeshow: SHSMD Connections 2013

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networking
the exchange of information or services among individuals, groups, or institutions; specifically : the cultivation of productive relationships for employment or business
(Merriam-Webster Dictionary)

To young professionals (like myself), networking can be a somewhat daunting venture. So when asked to attend my first tradeshow, SHSMD (Society for Healthcare Strategy and Market Development) Connections in Chicago, I was a bit apprehensive. After all, a tradeshow is much more than standing in a booth and passing out flyers (as I quickly discovered), it is at its core, days of networking. You have to be “on” at all times. You have to represent your company in the best way possible for days on end. No breaks. And the funny thing is that I thought I knew what I was signing up for. But my experience was so much more than what I anticipated. It was the ultimate learning experience. Read More