All Posts By

Caudill Miller

Frederick Swanston Delivers Across Industries

By | Portfolio | No Comments

Every brand has a story to tell, and learning to tell that story in a way that resonates is more important now than ever. Regardless of industry, product, service or size, your business’s story now competes in the market alongside it’s offerings. Luckily, some agencies just have a knack for storytelling.

At Frederick Swanston, we know that stories span across all of your marketing efforts. Your website, social feeds, videos, branding and more all have to tell the same story. Discrepancies between these touchpoints can be costly, causing customers to walk away from what they view as an “untrustworthy” brand. So, what are you doing? Start working with a top-rated storytelling agency like Frederick Swanston.

Don’t take our word for it, though. We worked with an industry-leading ratings and reviews firm, Clutch, in an effort to find out what clients really think about the way we tell their stories. Based on detailed client interviews and an extensive research methodology, Clutch and their sister site, The Manifest, regularly issue formal announcements of the top agencies on their platform. This week, they announced Frederick Swanston as one of the top advertising agencies in Atlanta, with a particularly stellar record for our work in the business services, healthcare and medical industries.

Here’s some of the client feedback supporting this award:

“Last year was our first year when we ran the collective active adult campaign Frederick Swanston helped us develop, which included everything from outdoor billboards to digital advertising and call-to-action campaigns. It was very effective and we saw a 40% increase in our online inquiries. We’re hoping this year’s campaign will be even more effective.”

“We’re constantly developing more effective and efficient ways to handle the project. They’re extremely accessible by email and phone. Besides, they’re responsive to our feedback and go above and beyond to meet our needs.”

“Frederick Swanston is easy to work with. Our communication, although business-oriented, is very conversational. We work as a team. Instead of Frederick Swanston giving me things to sign-off on, they work with my ideas and feedback. More than anything, Frederick Swanston is an extension of our hospital’s marketing department. We have come together in order to make the best possible product.”

We could not be more proud of our collaborations with these clients and the opportunities they’ve given us to tell their stories. As we continue to narrate their brands, we’re excited to see how our presence on Clutch grows.

Google Plus Still Going Strong

By | Digital | No Comments

People think I’m crazy, but I love Google+. I’m continually trying to talk my friends, family, coworkers, and our clients into engaging more on Google’s social network.

I recently went back down my rabbit hole seeking for reasons to get people (back) on Google+; and I was very please with what I found.

Buffer just recently published an article on the benefits of Google Plus. I like where this is going…

And it only gets better: Moz, the most wonderful SEO company in the world, also recently published an article on, you guessed it, Google+ SEO.

Inside Walt Mossberg’s gadget museum

By | Digital | No Comments

Walt Mossberg is retiring this year — he’s already written his last column, hosted his last Code Conference, and taped the final episode of Ctrl-Walt-Delete in front of a live audience in New York. But Walt’s also assembled an impressive collection of notable gadgets over his two-decade run as a reviewer and columnist, and we asked him to talk us through some of the more notable items as he cleared out of his office.

Source: Inside Walt Mossberg’s gadget museum

Who’s Ready for the Big Game this Weekend?

By | Digital | No Comments

Besides the Atlanta Falcons and Lady Gaga, check out our favorite thing about the Super Bowl, the commercials.

Now it’s your turn to decide who the real MVP is. No, not between Matt Ryan and Tom Brady, we’re talking the top ad lineup. Check out some of the top teasers and leaked ads before anyone else does. Even if your team doesn’t win, these cheeky, playful commercials are sure to make watching the game worthwhile. Check them out:

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Pagination vs infinite scrolling

By | Digital | No Comments

We debate this all the time when we get a new website project. From a designer’s perspective, infinite scrolling can be very cool. However, it can be prohibitive from a user’s perspective and it’s never been quiet clear that the hidden content would be included in the index of the page (although I’m 98% positive it is indexed, based on what I’ve read and experienced with some of our sites).

Yoast provides some good insights on this debate and I like this solution:

One of the things that is always pup for discussion is how to add large blog archives or even homepages to your blog. This can be done in a number of ways. You can list a certain amount of blog posts and add and ‘Older’ link at the bottom of that list.

It doesn’t solve the debt around here (I’m looking at you, Elias), but it is a good compromise, albeit it’s not as cool as the traditional infinite scrolling effects.

Source: Pagination vs infinite scrolling

The Whole Wide World in VR – Google Announces Google Earth VR

By | Digital | No Comments

Who doesn’t love Google Earth? So why wouldn’t anyone be super excited about Google Earth in virtual reality? We’ve been using Google Cardboard, have started designing environments in Unity 3D, been taking 360° photographs with our RICOH Theta, and experimenting overall with immersive brand experiences. However, we don’t have an HTC Vive…yet.

After seeing the Google Earth VR experience, I think that may change soon.

Read the whole post over on Google’s blog.

Big News from Amazon Web Services

By | Digital | No Comments

Amazon Web Services, AWS, made a pretty huge announcement this week: Amazon QuickSight is now generally available for all customers. We’ve been developing our own analytics interfaces for reports, whether they be analytics, MySQL, or other forms of data, and there hasn’t really been a great solution to bring everything together into one place. It may only be a few hours since AWS made the announcement, but we’re really excited to be able to dive all the way into Amazon QuickSight to build out some dashboards that have been in our queue for a while.

And that’s not even the biggest news from this announcement. Check out the new TLD AWS scored for the QuickSight landing page: quicksight.aws.

A .AWS TLD? OMG.

Using the REST API & WordPress

By | Digital | No Comments

The REST API is finally integrated into WordPress’ core, but there’s still some mystery as to how to fully take advantage of it in real world projects (not just cool portfolio pieces). In this article, we’ll go over why the REST API an amazing new feature for projects. Check it out!

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