Category

Branding

Cullman Regional Brand and Campaign

By | Branding, Digital | No Comments

We just finished launching a new brand and campaign for one of our newest clients, Cullman Regional Medical Center. They are a great client and we had a great time concepting their new brand, pre-and-post-production for the television spots, and developing the website. We’re still in the midsts of the social campaign #CullmanHealthy, so you can follow along online, but feel free to check out the work on our portfolio.

Blog Branding The Brand Value of Team USA

The Brand Value of Team USA

By | Branding | No Comments

As a soccer fan and former college player, it’s been thrilling to watch the country unite together in support of Team USA and their journey to Brazil for the 2014 World Cup. Those who once knew nothing about soccer are suddenly experts in hamstring injuries, corner kicks and far-post runs. Dempsey, Bradley and Howard are now almost household names. And it all got me thinking about the raise in value for Team USA’s brand. Read More

The Brand Equity of Detroit

By | Branding, Financial | No Comments

I am a Detroiter. Admittedly, I have been away from Detroit far longer than I have lived in Detroit; but the city is in my blood.  Like my struggling hometown, its culture, diversity and painful past are forever a part of my identity.  It’s nothing I can, or wish, to change.  An identity can’t be wiped clean or ignored.  But it can be strengthened. Read More