Blog Later Dudes Fundraising for a Heart Transplant

Fundraising for a Heart Transplant

By | Advertising, Healthcare | No Comments

Last week we celebrated. We celebrated with colleagues, vendors, friends and clients. We celebrated because Mallory Kate received her life-saving heart transplant on December 7, 2014 and we hosted a successful fundraising event at Jekyll Brewery just two days later. We called upon our community of artists and art directors who graciously provided amazing works for a silent auction. Clients stepped up and offered one-of-a-kind vacation experiences for a live auction. Spouses provided entertainment (both on and off stage). And FredSwan employees and friends tirelessly prepped for an evening of amazing music, brews and fun. Read More

Blog Healthcare When You Follow Your Heart

When You Follow Your Heart

By | Healthcare, Uncategorized | One Comment

At Frederick Swanston we like to think of ourselves as more than just an advertising agency. The agency employees, our clients and our vendors are truly a family. And right now one of our family members is in need. Associate Creative Director, Dustin Hall, and his wife Jessica have started down a life-long journey with their youngest daughter, Mallory. Two-year old Mallory’s heart is too big for her tiny body. She will likely need three heart transplants over the span of her life and with each transplant comes a series of obstacles from health-related concerns to financial obligations.

Right now Mallory sits patiently at CHOA Egleston in Atlanta, awaiting the call that will give her a chance for a normal life. Until then, she will remain a resident of the hospital. The length of her hospital stay will be determined by a complicated algorithm prioritizing other children in need, blood types, health issues and, most importantly, organ availability. Mallory’s condition is so severe that she is listed as 1A, which is the most urgent listing for a transplant. Still, the average wait time for a new heart ranges anywhere from three months to a year. That is a year of hospital living, a year of parents dividing their time between their heartbroken angel and their energetic, older daughter Madison. That is a year of deductibles, copays and some uninsurable expenses. That is a year of both parents somehow maintaining their full-time jobs in order to make ends meet, while also staying day and night with Mallory in the hospital and Madison at home.

The FredSwan family is asking for your help. Our goal for Mallory is to garner 100,000 prayers, 100,000 shares and 100,000 dollars. We need prayers for health, courage and strength, shares on social media to raise awareness about the importance of organ donation and $100,000 to help cover a lifetime of transplant-related expenses for Mallory.

Watch Mallory’s story here to learn how you can do more. #FollowHerHeart

Blog Healthcare A New Era of Health Care Advertising

A New Era of Health Care Advertising

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Frederick Swanston’s health care practice boasts among its client base three segments of the health care industry: the provider (hospital and device), the health plan and the pharmaceutical company. Often at odds, today they frequently find themselves “bedfellows”. Working with all three has given us an in depth understanding of the entire health care spectrum, whereas many ad agencies represent only the providers. Read More

Blog Healthcare Surviving My First Tradeshow: SHSMD Connections 2013

Surviving My First Tradeshow: SHSMD Connections 2013

By | Healthcare | No Comments

the exchange of information or services among individuals, groups, or institutions; specifically : the cultivation of productive relationships for employment or business
(Merriam-Webster Dictionary)

To young professionals (like myself), networking can be a somewhat daunting venture. So when asked to attend my first tradeshow, SHSMD (Society for Healthcare Strategy and Market Development) Connections in Chicago, I was a bit apprehensive. After all, a tradeshow is much more than standing in a booth and passing out flyers (as I quickly discovered), it is at its core, days of networking. You have to be “on” at all times. You have to represent your company in the best way possible for days on end. No breaks. And the funny thing is that I thought I knew what I was signing up for. But my experience was so much more than what I anticipated. It was the ultimate learning experience. Read More

What Makes a Great Hospital Website?

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KEY HOSPITAL MARKETING TOOL – Most hospital marketing gurus would agree that the hospital’s website is one of the hospital’s most important marketing tools. Also, hospital marketing experts would probably agree that hospitals with superior websites have a leg up in telling their service story to potential customers which is going to lead to more new customers using the hospitals services. Read More

2013 Healthcare Marketing Strategies Summit

By | Healthcare | No Comments

We’re really excited about Frederick Swanston exhibiting at the Healthcare Marketing Strategies Summit on May 5-7, 2013 in Scottsdale, AZ. This annual Summit focuses on the issues of importance to today’s healthcare marketing and strategy executives, and features many of the nation’s strongest marketers. Here is a link to the 2013 National Summit brochure, which includes the full event itinerary and helpful details. Read More

Where Have All The Doctors Gone?

By | Advertising, Healthcare | No Comments

I have noticed lately that more and more of my “Doctors Visits” are really with the “Physician Assistants”. Now I don’t mind that since these P.A.’s are often young, friendly and smile more than the “Doctors.” But, I was curious about what looked like a trend in my healthcare, and decided to check this trend out with my favorite duo – my smartphone and Google; here are the “facts”: Read More