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Retail

Blog Retail Elements to Successful Retail Marketing

Elements to Successful Retail Marketing

By | Retail | No Comments

Frederick Swanston has been successful in retail marketing since before handheld electronic devices and the Internet. And while overtime technology has changed, the ingredients that compose an effective retail marketing campaign then are essentially the same ones that work now:

You have to have a compelling marketing strategy that appeals to a major market segment and is impossible for competitors to replicate. Read More

Blog Retail Retail Renovation

Retail Renovation

By | Retail | No Comments

Enclosed retail shopping malls started to pop up all around the country about 60 years ago. They prospered by offering appealing shopping opportunities while providing a variety of products and a sense of shopping excitement. Of course, there was the food court and sometimes even upscale dining. Read More