On an incredibly brisk early spring morning, I ventured out to my first ever TAG (Technology Association of Georgia) event. Much like NASCAR starting their season off with their signature event, The Daytona 500, this association starts their season with their grandest event: Georgia Technology Summit. This event also showcases the 2014 Top 40 Innovative Technology Companies in Georgia. As a Biz Dev guy, I was looking forward to some solid networking with a host of talented companies, many of whom are in our own backyard, Alpharetta, GA. However, it was the Keynote speaker I was really interested in: Ted Turner. Ever since I read his bio about 20 years ago, I was enamored with Ted; the maverick, renegade, entrepreneur, media pioneer, adventurer, philanthropist, staunch environmentalist, technology innovator and tight-lipped badass. Read More
Google is constantly evolving and providing more intuitive search algorithms. With the ongoing changes it can be hard to keep up! A few of us at Frederick Swanston had the pleasure of attending a search engine optimization (SEO) seminar, presented by A.J. Punjabi, digital sales manager at Cox Media Group, to review the new ways of SEO. Read More
Everyday consumers visit many websites that are clearly trying to sell something. While some of these advertisements can be effective, certain brands have obviously forgotten the GOLDEN RULE of all retailing:
(A) TARGET CONSUMER TRAFFIC x (B) THE CONVERSION RATIO OF TRAFFIC TO SALES x (C) THE AVERAGE TICKET PER TRANSACTION
= GROSS SALES Read More
Here are some observations and realities advertisers and their agencies need to address as they study 2011 holiday retail sales and trends: Read More
We found an interesting article from the Mashable Media Summit 2011 that discusses the upcoming media developments for 2012.
8 Digital Trends Shaping the Future of Media: Read More