Google Glass is one of the latest technological inventions that’s making its mark on pop culture and more surprisingly in hospitals.
On an incredibly brisk early spring morning, I ventured out to my first ever TAG (Technology Association of Georgia) event. Much like NASCAR starting their season off with their signature event, The Daytona 500, this association starts their season with their grandest event: Georgia Technology Summit. This event also showcases the 2014 Top 40 Innovative Technology Companies in Georgia. As a Biz Dev guy, I was looking forward to some solid networking with a host of talented companies, many of whom are in our own backyard, Alpharetta, GA. However, it was the Keynote speaker I was really interested in: Ted Turner. Ever since I read his bio about 20 years ago, I was enamored with Ted; the maverick, renegade, entrepreneur, media pioneer, adventurer, philanthropist, staunch environmentalist, technology innovator and tight-lipped badass. Read More
Google is constantly evolving and providing more intuitive search algorithms. With the ongoing changes it can be hard to keep up! A few of us at Frederick Swanston had the pleasure of attending a search engine optimization (SEO) seminar, presented by A.J. Punjabi, digital sales manager at Cox Media Group, to review the new ways of SEO. Read More
With Apple currently in the news with the release of the new iPhones, it’s appropriate to look at Apple the company. Read More
If you’re out to dinner with friends and one of them says, “You have to check out this awesome new website/service/product/app/video I found! It’s so awesome!” What’s the first thing you do? Read More
Everyday consumers visit many websites that are clearly trying to sell something. While some of these advertisements can be effective, certain brands have obviously forgotten the GOLDEN RULE of all retailing:
(A) TARGET CONSUMER TRAFFIC x (B) THE CONVERSION RATIO OF TRAFFIC TO SALES x (C) THE AVERAGE TICKET PER TRANSACTION
= GROSS SALES Read More
The Interactive Advertising Bureau – based on their quarterly study – reported that Internet advertising hit a record $36.6 billion in total for 2012. That’s an increase of about 15% from 2011. Read More
Here are some observations and realities advertisers and their agencies need to address as they study 2011 holiday retail sales and trends: Read More
Our VeriFone client’s global impact continues to grow! Read how the acquisition of Point further broadens VeriFone’s range of mobile payment services for merchants and retailers. Read More
We found an interesting article from the Mashable Media Summit 2011 that discusses the upcoming media developments for 2012.
8 Digital Trends Shaping the Future of Media: Read More