At Frederick Swanston we like to think of ourselves as more than just an advertising agency. The agency employees, our clients and our vendors are truly a family. And right now one of our family members is in need. Associate Creative Director, Dustin Hall, and his wife Jessica have started down a life-long journey with their youngest daughter, Mallory. Two-year old Mallory’s heart is too big for her tiny body. She will likely need three heart transplants over the span of her life and with each transplant comes a series of obstacles from health-related concerns to financial obligations.
Right now Mallory sits patiently at CHOA Egleston in Atlanta, awaiting the call that will give her a chance for a normal life. Until then, she will remain a resident of the hospital. The length of her hospital stay will be determined by a complicated algorithm prioritizing other children in need, blood types, health issues and, most importantly, organ availability. Mallory’s condition is so severe that she is listed as 1A, which is the most urgent listing for a transplant. Still, the average wait time for a new heart ranges anywhere from three months to a year. That is a year of hospital living, a year of parents dividing their time between their heartbroken angel and their energetic, older daughter Madison. That is a year of deductibles, copays and some uninsurable expenses. That is a year of both parents somehow maintaining their full-time jobs in order to make ends meet, while also staying day and night with Mallory in the hospital and Madison at home.
The FredSwan family is asking for your help. Our goal for Mallory is to garner 100,000 prayers, 100,000 shares and 100,000 dollars. We need prayers for health, courage and strength, shares on social media to raise awareness about the importance of organ donation and $100,000 to help cover a lifetime of transplant-related expenses for Mallory.
Watch Mallory’s story here to learn how you can do more.
When I mention a dam, most of you imagine a lake, a source of power or one of our most popular landmarks, the Hoover Dam. But let’s turn our sights to the sky and chat about a cloud-based DAM (Digital Asset Management) system. A DAM system is the way a company chooses to manage, retrieve and distribute their digital assets. There are many types of DAM solutions, but my favorite is a cloud-based, SaaS (software as a service) that stores and manages your digital assets. Read More
Everyday consumers visit many websites that are clearly trying to sell something. While some of these advertisements can be effective, certain brands have obviously forgotten the GOLDEN RULE of all retailing:
(A) TARGET CONSUMER TRAFFIC x (B) THE CONVERSION RATIO OF TRAFFIC TO SALES x (C) THE AVERAGE TICKET PER TRANSACTION
= GROSS SALES Read More
Every summer, my family and I travel up north to Little Compton, Rhode Island to enjoy fresh lobster, warm lobster rolls and the stunning view of the Atlantic. This year, however, as the summer months were wrapping up, my family began to second guess the location of our annual vacation.
Although my vote has always been for our regular spot, I decided to help with the search for a new tradition. I researched the top 10 state tourism websites and this is what I found:
- Travel Oregon
- Visit Florida
- South Dakota Tourism
- Utah Travel Council
- Wyoming Tourism
- Arkansas Tourism
- New York State Tourism
- Minnesota Office of Tourism
- New Hampshire Division of Travel and Tourism
- North Carolina Tourism Services
Strangely enough, California, the state with the greatest share of tourism dollars was not listed. With over $85billion, their tourism website was not impressive. The top 10 websites, however, were beautifully done with:
- Spectacular color photographs
- Extremely interactive and interesting
- Great deals
- Complete and reasonable packages
All of these states had so much to offer, from highly ranked restaurants to 5-star hotels. But at the end of the day, the only place I wanted to go was the place I’ve known for years. Luckily, my family wasn’t too reluctant to the idea. We packed up the car and headed back to Little Compton. To travel advertising agencies representing state tourism, I have a few suggestions:
- Emphasize the importance of investing in a first rate website
- Don’t underestimate the power of Word of Mouth
- Back up your website with tourism and resort marketing efforts directed towards travel agents
- Accompany a strong website with conventional ad campaigns in travel magazines and direct mail brochures
- These additional campaigns should tie into the website
- Use high quality photographs
We’re not betting heavily on this prediction and don’t hold your breath, but I’m guessing there is going to be a rebirth of manufacturing here in the United States. Read More