Overview
The Media Director creates comprehensive media strategies for our clients, covering all aspects of their offline and online presence. They have the ability to see the long-term vision, and can also execute the plan they created. They are both managers and doers. They have a healthy blend of strategic thinking and good communication skills. This is a client-facing role, so they need to be comfortable presenting to and meeting with clients directly, and often. They need to handle whatever might come up and possess the work ethic to make sure our campaigns are running as efficiently as possible without consistent oversight.
WHAT YOU NEED TO APPLY
- 7+ years leading media strategy, including buys in both digital and traditional
- Experience creating strategic plans for campaigns from start to finish
- Expertise in all traditional media channels and fundamentals (TV, Radio, Print, Outdoor, Direct Mail, etc.)
- Expert experience with setting up, running, optimizing and reporting on ad campaigns in Google, Bing,
- Facebook, Instagram, LinkedIn and Twitter
- Experience managing a digital media team
- Experience with programmatic campaigns
- Experience managing 3rd party partners
- Experience running both B2B and B2C paid campaigns
- Expertise in Google Analytics
- Certification in Google Analytics / Google Ads / Facebook Ads
- Experience setting up campaign conversions in Google Tag Manager
- Comfortable running client reporting meetings
- Experience in Google Datastudio is ideal
WHAT YOU’LL DO
- Lead AND execute media strategy for clients and the agency as a whole
- Help shape the department and agency for the future
- Manage a small and mighty media staff
- Be the face of media for our clients
- Identify media goals for clients and develop key performance indicators to create measurable goals
- Possess strong knowledge in the pre to post-execution of digital media plans using polished insight, tools such as web and social analytics, online brand studies, social listening and syndicated research
- Lead the digital media strategy such as search, display, social, sponsored content and influencer outreach and be able to execute on said strategy
- Create ROI forecast models to support the cost for digital marketing campaigns
- Be able to analyze data, determine insights and develop recommendations to optimize the user experience/messaging
- Be able to develop KPIs and determine ROI for strategies and associated tactics
Apply
We’re always looking for talented people, so send us your stuff.
We’re hiring people who share our same values and goal of creating exceptional work.