Insights on an Agency Internship
I began interning at Frederick Swanston in the summer of 2013. I have to say it’s…
Cucumbers and Ketchup
There is something about Morgan that we just couldn’t ignore. Maybe it’s th…
The Benefits of an Independent Agency
It’s old news that major advertising conglomerates Omnicom and Publicis announced…
A New Era of Health Care Advertising
Frederick Swanston’s health care practice boasts among its client base three segm…
B2B or Not to B
“I have experience in B2B and B2C.” Okay, so what exactly does that mean? T…
The 7 Pillars of SEO
Google is constantly evolving and providing more intuitive search algorithms. With the …
Always Design with Mobile in Mind
If you’re out to dinner with friends and one of them says, “You have to che…
How Saying No can Help Build Your Client/Agency Relationship
I don’t remember if it was explained to me in so many words. But one of the first a…
Back to the Business of Building, Real Estate and Advertising
The past six years in the real estate industry have certainly been unlike any other per…
Where is Advertising Headed?
Yesterday I just started to jot down all the stuff that seems to be happening in the ma…