Kinder,
Gentler Shots

The Market's Fastest Growing
Lidocaine Cream

AneCream
Topical Anesthetic for Pain Relief

icon_assignment
Assignment

AneCream was a new topical anesthetic cream used to prevent and relieve pain for minor medical procedures. With little or no brand awareness among our target physicians, Frederick Swanston needed to create a unique product positioning and creative approach to differentiate the brand.

icon_approach
Approach

We took on the market leader directly, asking doctors to give their practice a competitive edge by offering patients the latest pain management solution for uncomfortable procedures. Our creative approach was friendly and unconventional.

icon_result
Result

AneCream has steadily grown as an alternative to more established topical products, and is developing a following among a growing number of physicians.