We’re incredibly proud of the partnership we helped develop between us, Frederick Swanston Advertising, the Dallas Cowboys Cheerleaders, IBEROSTAR Hotels & Resorts and the Riviera Maya Tourist Board. Together, we created TV, radio, Game Day events, online advertising, stadium signage, a digital campaign and a Dallas Cowboys Cheerleader Camp for aspiring young cheerleaders. This partnership peaked in an incredible photo shoot in April, for the coveted 2013 Dallas Cowboys Cheerleader calendar, which was held at our client’s breathtaking IBEROSTAR Paraíso Maya Resort in Riviera Maya, Mexico as the backdrop.And, now, the making of the calendar and all the excitement behind the shoot is airing TONIGHT, Friday night, November 2 on CMT at 8pm CST on The Dallas Cowboys Cheerleaders: Making the Team.
We hope you’ll tune in. We plan to kick back and watch the view of our special FredSwan/IBEROSTAR partnership and all the excitement and marketing buzz that goes along with it.