Freddy Swan

A recent article in our Sunday paper has me shaking my beak. The article implied that these three brands are in danger of becoming obsolete:

  • Planters Peanuts
  • Ritz Crackers
  • Oreo Cookies

The marketing heavyweights that decide these things have concluded that the three brands need to be relaunched and heavily advertised to help ensure their survival.  Their survival!!

Have you ever wondered what happens in these meetings when marketing “geniuses” discuss potentially obsolete brands? Do you think one of their meetings went something like this?

Marketer One:  “What are three of the best-known and best-loved brands in the USA?”

Marketer Two:  “Oreo Cookies, Ritz Crackers and Planters Peanuts. Why do you ask?”

Marketer One:  “Because I think they are at risk of becoming obsolete.”

Marketer Two:  “Seriously?”

Marketer One:  “Seriously.  We need to relaunch them.”

Shouldn’t there be a Marketer Three or someone in the meeting who asks, “Are you crazy?”

The last time I visited my local grocery store all three of those brands had really prominent shelf positions and multiple facings.  Doesn’t that answer the question of whether any of these brands need to be relaunched?

I take my coffee black and my Oreo’s double stuffed…like me.  How about you?

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