Bill Swanston Bill Swanston

Everyday consumers visit many websites that are clearly trying to sell something. While some of these advertisements can be effective, certain brands have obviously forgotten the GOLDEN RULE of all retailing:

 (A) TARGET CONSUMER TRAFFIC x (B) THE CONVERSION RATIO OF TRAFFIC TO SALES x (C) THE AVERAGE TICKET PER TRANSACTION

=   GROSS SALES

In short, does your website appeal to the customer who is most likely to buy your product/service or does it lack the focus on the folks most likely to buy?

If the answer is “Target Consumers” you’re only part way home.

Next, does your website give the “Target Consumer” enough overwhelming reasons to buy the product?

Finally, does your website try to get some add on purchases included in the sale before the target consumer/buyer signs off on the transaction?

These add on options should be in the target consumers areas of interest too.

Do you think your website will pass this GOLDEN RULE test? For the majority of companies on the Internet, the answer is no!

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