Welcome To The Capital Of Fintech Marketing

 

 

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If This Is The Technology City of the South, Then We’re The Mayor

With nearly 600 technology companies in the surrounding area, Alpharetta is now the third largest concentration of high-tech companies in the country only following Silicon Valley and Austin. And as the number one advertising agency in Alpharetta, we know a thing or two about marketing fintech. We work with some of the world’s most successful financial technology companies, helping their brands stand apart by crafting clear, compelling stories that cause people to act. We’d love to do the same for you, regardless of where you call home.

Our DNA

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Frontline Navigation™

Collaborate with senior leadership on every project, from start to finish.

Brand Builders

Brand Builders

Work with an agency that knows how to connect brands with people.

Health Care Strategists

FinTech Strategists

Draw upon our deep understanding of the FinTech marketplace.

Omni-Channel Experts

Omni-Channel Experts

Engage audiences across all touchpoints from traditional to digital.

Ignition

Ignition™

Follow our proven process for delivering strategic creative that drives results.

YOUR FRONTLINE NAVIGATORS

FinTech Expertise Meets Creative Firepower

Bill Swanston

Bill Swanston

Executive Creative Director

Almost an Atlanta native, Bill left to become Creative Director at some of the best of the big agencies before returning home to found our agency with Scott.

  • Former Creative Director at BBDO, Saatchi, Hill Holliday
  • Author of the blog, Tech Southern Fried
  • 2 teens, 1 dog, 1 & 1/2 cats
  • Ask about the time he scalped himself

Monica Arms

Senior Account Director

From the New Orleans area, but has called Atlanta home for over two decades. Has held director-level positions on both agency- and client-side in a variety of industries, both B2B and B2C, ranging from FinTech and logistics to real estate and hospitality.

  • Former VP, Account Supervisor at Austin Kelley Advertising, McCann IPG
  • Nine years of experience as account lead on Verifone (with Frederick Swanston) – managing integrated campaigns for product launches, digital/web projects, tradeshows and events for both North American and Global Divisions
  • #HouseDivided with daughter at UGA, son at Georgia Tech (and 10th-grade daughter still at home)
  • Ask about her role on a New Orleans cooking show (even though she can’t cook)

Ignition: Our Proven, Collaborative Process For Building Powerful Brands

1. DISCOVERY

Brand immersion | Competitive landscape
Stakeholder input | Qualitative/quantitative research
Market segmentation
Deliverable: POSITIONING ROADMAP

2. INSIGHT + STRATEGY

Key insight | Brand positioning | Brand architecture
Communications plan | Marketing objectives
Deliverable: COMPELLING POINT OF DIFFERENCE

3. CREATIVE EXPRESSION

Job prioritization | Collaborative development | Brand identity | Creative concepts | Online job tracking | Production efficiencies
Deliverable: STRATEGICALLY FOCUSED, BRAND-BUILDING CREATIVE

4. METRICS + REFINEMENT

Establish benchmarks | Track awareness and perceptions | Online monitoring | Digital dashboard | Campaign report cards | Ongoing enhancements | Weekly status
Deliverable: CAMPAIGN OPTIMIZATION

See IGNITION In Action

Verifone Case Study

Exide Case Study

CATEGORY EXPERIENCE

First Data
Manhattan Associates
Paymetric
Merchant eSolution a cielo company
incomm
17 Years in Business

CELEBRATING
17 Years in Business

OMNICHANNEL EXPERTISE
From Bricks to Clicks

TOP 10
Digital Agency in Atlanta*

*Source: Clutch 2017

60 Awards in 3 Years

AWARD
Winning Creative

Top 50 Agencies in Atlanta

ATLANTA’S TOP 50
Advertising &
Marketing Firms