We Know How
Health Care Ticks.
It’s the first question every client should ask their prospective agency. How well do you know my business? At Frederick Swanston, we have over 50 years of experience between our Senior Account Director and Executive Creative Director building health care brands from coast to coast.
Collaborate with senior leadership on every project, from start to finish.
Work with an agency that knows how to connect brands with people.
Draw upon our deep understanding of the health care marketplace.
Engage audiences across all touchpoints from traditional to digital.
Follow our proven process for delivering strategic creative that drives results.
YOUR FRONTLINE NAVIGATORS
Health Care Expertise Meets Creative Firepower
Ignition: Our Proven, Collaborative Process For Building Powerful Brands
Brand immersion | Competitive landscape
Stakeholder input | Qualitative/quantitative research
Deliverable: POSITIONING ROADMAP
2. INSIGHT + STRATEGY
Key insight | Brand positioning | Brand architecture
Communications plan | Marketing objectives
Deliverable: COMPELLING POINT OF DIFFERENCE
3. CREATIVE EXPRESSION
Job prioritization | Collaborative development | Brand identity | Creative concepts | Online job tracking | Production efficiencies
Deliverable: STRATEGICALLY FOCUSED, BRAND-BUILDING CREATIVE
4. METRICS + REFINEMENT
Establish benchmarks | Track awareness and perceptions | Online monitoring | Digital dashboard | Campaign report cards | Ongoing enhancements | Weekly status
Deliverable: CAMPAIGN OPTIMIZATION