Powerful Thinking,
Healthier Brands

Frontline Navigation

We Know How
Health Care Ticks.

It’s the first question every client should ask their prospective agency. How well do you know my business? At Frederick Swanston, we have over 50 years of experience between our Senior Account Director and Executive Creative Director building health care brands from coast to coast.

Our DNA

Frontline Navigation

Frontline Navigation™

Collaborate with senior leadership on every project, from start to finish.

Brand Builders

Brand Builders

Work with an agency that knows how to connect brands with people.

Health Care Strategists

Healthcare Strategists

Draw upon our deep understanding of the health care marketplace.

Omni-Channel Experts

Omni-Channel Experts

Engage audiences across all touchpoints from traditional to digital.

Ignition

Ignition™

Follow our proven process for delivering strategic creative that drives results.

YOUR FRONTLINE NAVIGATORS

Health Care Expertise Meets Creative Firepower

Ignition: Our Proven, Collaborative Process For Building Powerful Brands

1. DISCOVERY

Brand immersion | Competitive landscape
Stakeholder input | Qualitative/quantitative research
Market segmentation
Deliverable: POSITIONING ROADMAP

2. INSIGHT + STRATEGY

Key insight | Brand positioning | Brand architecture
Communications plan | Marketing objectives
Deliverable: COMPELLING POINT OF DIFFERENCE

3. CREATIVE EXPRESSION

Job prioritization | Collaborative development | Brand identity | Creative concepts | Online job tracking | Production efficiencies
Deliverable: STRATEGICALLY FOCUSED, BRAND-BUILDING CREATIVE

4. METRICS + REFINEMENT

Establish benchmarks | Track awareness and perceptions | Online monitoring | Digital dashboard | Campaign report cards | Ongoing enhancements | Weekly status
Deliverable: CAMPAIGN OPTIMIZATION

See IGNITION In Action

Cullman Regional Case Study

MetroHealth Case Study

Shepherd Center Case Study

Powerful Thinking,
Healthier Brands

17 Years in Business

CELEBRATING
17 Years in Business

Health Care Clients in 19 States

COAST TO COAST
Health Care Clients Across the Country

TOP 10
Digital Agency in Atlanta*

*Source: Clutch 2017

60 Awards in 3 Years

60 AWARDS
in 3 Years

Top 50 Agencies in Atlanta

ATLANTA’S TOP 50
Advertising &
Marketing Firms

60 Awards in 3 Years
Healthcare Marketing Awards from 2015-2017