The driving force behind the Freddy Swan blog is the man himself. Naturally engaging, organically intriguing, Freddy Swan is the kind that attracts attention from people of all ages, from all walks of life. With his finger on the pulse of the industry, Freddy Swan breathes in culture and emits wisdom. He can stop an argument with a glance. Melt butter with a smile. He is adored by women and imitated by men. Trends begin with words uttered from his magnificent beak. He takes his business seriously and his coffee black. Insanely knowledgeable but invitingly humble, Freddy Swan listens before he speaks. And while you never know what he’ll say, you know it will be worthwhile.