Freddy Swan

Scott Frederick

Agency Principal/Frontline Navigator

Scott is our resident expert on the financial and hospitality categories, two of the subjects on which he will be blogging. An art director by training, Scott spent the first ten years of his advertising career in the Midwest at agencies Lawler Ballard, Northlich, DDB and Wolf and Blumberg & Krody, where he was Creative Director. He also served as Creative Director at agencies Fahlgren/Atlanta and Henderson Advertising in Greenville, SC. Scott has been responsible for internationally award-winning campaigns for Michelin, Spray ‘n Wash, Pringles, and Fantastic…which is exactly what we hope you’ll think of his blog posts.


Bill Swanston

Agency Principal/Frontline Navigator

There could be no Freddy Swan without a Swanston. Meet Bill, who is blog-proficient on any number of subjects but takes the lead on technology. Almost an Atlanta native, Bill left to become Associate Creative Director at some of the best of the big agencies – BBDO/NY, Saatchi & Saatchi, Doner, Hill Holliday – before returning home to found our agency with Scott in 1999. Bill’s creative credentials include work that has been recognized in most every advertising award show including Cannes, One Show, Addy’s, Communication Arts, Hatch, Obies and Tellies. And that’s not even counting his blog posts!


Rick Ender

Creative Director/Frontline Navigator

A certified healthcare junkie, Rick takes the concept of hands-on creative development very seriously – he has scrubbed in on more than 20 surgeries.  When not in the OR, Rick has held creative leadership roles at major national agencies (BBDO, Hill Holiday, McCann Worldwide and Arnold) and later founded Ender Partners Atlanta. An accomplished strategist and creative director, Rick has been recognized as Southeast Television Copywriter of the Year by AdWeek, in addition to winning in virtually every advertising award competition. His healthcare posts are so real you’ll need to wear disposable gloves.


Dean Lukehart

Chief Marketing Officer

Dean never set out to be a business development specialist, but somewhere along the way it found him. Dean began his career in account management at J. Walter Thompson, where he helped win a National Effie and Georgia Campaign of the Year awards from the American Marketing Association. He later served as Director of Marketing/Brand Planning at Austin Kelley Advertising, an Interpublic Group agency. Dean also headed the B2B/Consumer business unit for one of the nation’s largest direct/database marketing agencies. His posts will share insights and ask for your impressions on the new business process, where the faint of heart need never tred.


Una Newman

Senior Director/Healthcare

What agency wouldn’t benefit from the perspective of a former client as part of its senior staff? And if healthcare is one of your core specialties, who better than the former Chief Marketing Officer of one of the most respected academic medical centers in the country –  Emory Healthcare in Atlanta – to have leading your practice? Prior to her thirteen years at Emory, Una held marketing roles at Charter Medical Corporation and Southern Regional Medical Center. A keen observer and frequent speaker on national healthcare issues, Una brings a perspective to her blog posts that are rarely found in an advertising agency.


Tom Swanston

Strategic Advisor/ Consultant

As the old saying goes, Tom has forgotten more about the furniture business than most people ever knew. Except Tom hasn’t forgotten a thing! A home furnishings exec who is the former Marketing EVP of a major furniture manufacturer, his most recent assignment was as advisor to the chairman of a New York Stock Exchange-listed furniture company. Tom doesn’t flaunt his Harvard MBA, but we will! Whether his blog posts are about home furnishings, retailing, consumer behavior or any other subject, be on the lookout for insightful, well-reasoned observations from Tom that are, well, downright memorable.



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