Avatar Tom & Graham


I thought the little kids were cute…and annoying. This ad was great for the first 15 seconds. I don’t know what it’s like to be a dad and I can’t relate to this commercial. It was definitely cute but took too long to get to the point. It was like they had so many cute kids they couldn’t cut any of them out and had to have every single one thrown into the mix. If I see this commercial more than once on TV, my head might explode.


They had a good idea using kids and babies, but Dove is not about cute kids- even though they make you want to keep on watching. Dove ads should be more about their soap and beauty products and what they can do to improve your life experience. The commercial may help build consumer loyalty, but it doesn’t make me want to go out and buy Dove products.

Meet the Authors

The 18 year old

A rising student of film, Graham measures all advertising against his favorite movie scenes. So a commercial with a good car chase plays well. Better with an explosion. And funny. It should be funny. So a speeding car that explodes in an amusing way will sell product.

  • Recent Pope High School Graduate
  • Rising College Film Student
  • Long Boarder, Snow Boarder, Rower
  • Improv Performer at Whole World Theatre
  • World Traveller (England, Scotland, Jamaica, Mexico, Peru, Costa Rica)

The 80 year old

Graduate of Amherst College and Harvard Business School, Tom doesn’t let his Ivy League education interfere with an appreciation for inane advertising campaigns. He more than appreciates a poodle in a business suit selling cleaning products. He also enjoys talking babies.

  • Lieutenant of the USS Gurke Destroyer
  • Furniture Industry Legend
  • Business Professor
  • Husband for over 60 Years
  • Lover of Daschunds, M*A*S*H and Scotch

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