I like this ad, but it’s definitely not my favorite. It comes off a little showy. It sounds like Apple is saying, “we don’t care if you buy our product because we’re awesome.” I really don’t have much to say about it simply because there wasn’t much that stood out. The music was fun and upbeat like most of Apple’s commercials and the only thing it really had going for it was the semi-cool visuals.
The iPhone commercial was pretty and full of very active, young folks, but it was a terrible ad. There is too much going on in this ad. The good ads have a beneficial story and give consumers – young and old – a reason to buy the product. This ad does not do that. I would have liked this ad if they slowed down the hyperactivity and cut out the jumping and shouting. The shame of this pretty ad is how the iPhone is a fabulous piece of technology, which people of all ages and groups would like to have.