Avatar Tom & Graham


My vote before viewing these ads was for #TeamDoggies because I’m 18. I assume my grandfather was #TeamBabies even though he loves dogs and brings his dog everywhere. I was rooting for the doggies. The puppies where adorable and my favorite is a tie between “Play it Again, Baby” and “Your Move.” I love how uncooperative the dogs were while running around licking the babies and everything else they saw. These babies are very cute, but I am definitely a dog person because babies are cute when they are babies and not so much as they grow up. These ads are very entertaining and fun to watch. I’m #TeamDoggies.


All of these Big Lots commercials are very effective. The babies without the doggies would not be nearly as cute. Big Lots – by associating with these two all stars, babies and puppies – has hit a home run in this ad series. I challenge anyone watching these ads on TV to turn off the TV. I watched them two and three times, and that’s a record for me. I don’t know how they got the “stars” to perform as well as they did. Babies without dogs – not so good. Dogs without babies – not so good. But together, the fun is there and Big Lots gets the credit for producing the winning commercials. It was too close to call, I can’t pick a side!

Meet the Authors

The 18 year old

A rising student of film, Graham measures all advertising against his favorite movie scenes. So a commercial with a good car chase plays well. Better with an explosion. And funny. It should be funny. So a speeding car that explodes in an amusing way will sell product.

  • Recent Pope High School Graduate
  • Rising College Film Student
  • Long Boarder, Snow Boarder, Rower
  • Improv Performer at Whole World Theatre
  • World Traveller (England, Scotland, Jamaica, Mexico, Peru, Costa Rica)

The 80 year old

Graduate of Amherst College and Harvard Business School, Tom doesn’t let his Ivy League education interfere with an appreciation for inane advertising campaigns. He more than appreciates a poodle in a business suit selling cleaning products. He also enjoys talking babies.

  • Lieutenant of the USS Gurke Destroyer
  • Furniture Industry Legend
  • Business Professor
  • Husband for over 60 Years
  • Lover of Daschunds, M*A*S*H and Scotch

Keep Reading…

This commercial was creative, but it took me too long to understand what they were trying …

I like this commercial, it made me smile. I liked the pun at the end, that was definitely …

This commercial made me laugh on the inside because it was corny. I also like how it gave …

Keep Reading…

Brand New World. How 2020 has forever shaped our approach to branding.

2020 asked a lot of us as an agency and as human beings. We wore many hats for our clie…

You Don’t Need Market Research. Or do You???

You’re close to your patients. You’ve served many of them for years. You have acces…

With All the Millennial Hype, Don’t Forget About the Baby Boomers

These days, the Baby Boomer generation tends to be overlooked as talk surrounding Mille…