Avatar Tom & Graham

1_5starsGraham5I love this ad! It is hilarious and makes so much sense. Why not open a Bed & Breakfast when times are tough? Just use FedEx, their rates are low and fast! My favorite part is the man requesting new towels and then saying the toilet is busted and then saying that those two things are related. I have never seen a FedEx commercial, but I am glad I saw this one because it was hilarious and I bet my grandfather will agree!

1_5starsTom3The FedEx commercial was sort of funny, but the ad was not as effective as it could have been. What is FedEx’s message and how did the ad relate to what FedEx was trying to portray? It didn’t. Using humor in commercials and ads can be effective, but it has to be handled carefully. I would have liked to hear exactly why small businesses should use FedEx, then I would have given this commercial 5-stars.

Meet the Authors

The 18 year old

A rising student of film, Graham measures all advertising against his favorite movie scenes. So a commercial with a good car chase plays well. Better with an explosion. And funny. It should be funny. So a speeding car that explodes in an amusing way will sell product.

  • Recent Pope High School Graduate
  • Rising College Film Student
  • Long Boarder, Snow Boarder, Rower
  • Improv Performer at Whole World Theatre
  • World Traveller (England, Scotland, Jamaica, Mexico, Peru, Costa Rica)

The 80 year old

Graduate of Amherst College and Harvard Business School, Tom doesn’t let his Ivy League education interfere with an appreciation for inane advertising campaigns. He more than appreciates a poodle in a business suit selling cleaning products. He also enjoys talking babies.

  • Lieutenant of the USS Gurke Destroyer
  • Furniture Industry Legend
  • Business Professor
  • Husband for over 60 Years
  • Lover of Daschunds, M*A*S*H and Scotch

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