Avatar Tom & Graham


As a car guy, I was excited to review a Lexus ad. If you’re going to advertise a luxury sports car, you need to show more than just driving on the back roads – have more of the quick, snappy turns in the dark, luminous warehouse, like this ad did. If the ad is titled “Make Some Noise,” shouldn’t the car be fast and loud? I would have liked to hear more about how this luxury utility rumbles.


The Lexus ad was well done – the luxurious setting is befitting to a luxury car like Lexus ­­­– plus the product’s exciting new features were highlighted. This ad was a hit in my opinion because it helps sell their high-end car to their primary market – wealthy consumers and car buffs. The Lexus commercial ad appeals to Lexus consumers and helps build Lexus’ already strong consumer franchise.

Meet the Authors

The 18 year old

A rising student of film, Graham measures all advertising against his favorite movie scenes. So a commercial with a good car chase plays well. Better with an explosion. And funny. It should be funny. So a speeding car that explodes in an amusing way will sell product.

  • Recent Pope High School Graduate
  • Rising College Film Student
  • Long Boarder, Snow Boarder, Rower
  • Improv Performer at Whole World Theatre
  • World Traveller (England, Scotland, Jamaica, Mexico, Peru, Costa Rica)

The 80 year old

Graduate of Amherst College and Harvard Business School, Tom doesn’t let his Ivy League education interfere with an appreciation for inane advertising campaigns. He more than appreciates a poodle in a business suit selling cleaning products. He also enjoys talking babies.

  • Lieutenant of the USS Gurke Destroyer
  • Furniture Industry Legend
  • Business Professor
  • Husband for over 60 Years
  • Lover of Daschunds, M*A*S*H and Scotch

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