Avatar Tom & Graham

It sounds crazy and seems like they are upgrading people not cars. I have no idea what they are advertising but I love Nissan and agree that they are amazing in machine making, but I don’t understand this commercial. It’s confusing, hurts the eye and just all around not good. I have no idea what to take away from this and for that I give a low rating. Although, they did show me things that I had no idea Nissan did.



This ad for Nissan was not only telling an interesting story about Nissan vehicles but it was well done. It clearly communicates Nissan’s positioning as a leader in technology and innovation. This was both a good story and good advertising.


Meet the Authors

The 18 year old

A rising student of film, Graham measures all advertising against his favorite movie scenes. So a commercial with a good car chase plays well. Better with an explosion. And funny. It should be funny. So a speeding car that explodes in an amusing way will sell product.

  • Recent Pope High School Graduate
  • Rising College Film Student
  • Long Boarder, Snow Boarder, Rower
  • Improv Performer at Whole World Theatre
  • World Traveller (England, Scotland, Jamaica, Mexico, Peru, Costa Rica)

The 80 year old

Graduate of Amherst College and Harvard Business School, Tom doesn’t let his Ivy League education interfere with an appreciation for inane advertising campaigns. He more than appreciates a poodle in a business suit selling cleaning products. He also enjoys talking babies.

  • Lieutenant of the USS Gurke Destroyer
  • Furniture Industry Legend
  • Business Professor
  • Husband for over 60 Years
  • Lover of Daschunds, M*A*S*H and Scotch

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