At first, I thought the ad was cute. I didn’t catch that he was saying, “I will never…” and I started to get confused. Why won’t he achieve these goals? Then the bomb dropped. Turns out this kid won’t do these things because he is dead. Way too harsh. I hated this ad. It ruined my night. Isn’t there some other way Nationwide could get their message across without being so emotionally cruel? Not cool bro. I understand child death caused by simple accidents is a huge problem and it needed to be addressed, but this was just way too much.
Really smart. The ad makes the case for Nationwide, who helps save your kids. Kids are the best advertising characters. Nationwide was really shrewd when every adult and parent was watching; they shined as the protectors of your kids. Excellent ad and smart marketing – perfect for the Super Bowl. Nationwide keeps hitting home runs.