Avatar Tom & Graham

1_5starsGraham4 Reebok really stepped outside of the box. It wasn’t just sports clips, it was clips of the weird, insane training. Then suddenly it got even better. It touched the heart, showing why we push ourselves to insane limits. The reason is that we are fire fighters, parents and just generally striving to be better, stronger humans. I really liked it because it got down to a deeper meaning, more than any other sports or footwear ad I have ever seen. The only problem is that the ad didn’t showed what products they are advertising. That just doesn’t make sense to me.


If the ad was supposed to be promoting Crossfit they’d get a B+, but I thought it was supposed to be advertising Reebok. The commercial positions the brand with every day guys and gals by encouraging them to stay healthy by staying physically and mentally fit. If this is what Reebok was intending to do then I guess they’re doing it right, but it doesn’t make me feel like going out to buy Reebok sportswear.

Meet the Authors

The 18 year old

A rising student of film, Graham measures all advertising against his favorite movie scenes. So a commercial with a good car chase plays well. Better with an explosion. And funny. It should be funny. So a speeding car that explodes in an amusing way will sell product.

  • Recent Pope High School Graduate
  • Rising College Film Student
  • Long Boarder, Snow Boarder, Rower
  • Improv Performer at Whole World Theatre
  • World Traveller (England, Scotland, Jamaica, Mexico, Peru, Costa Rica)

The 80 year old

Graduate of Amherst College and Harvard Business School, Tom doesn’t let his Ivy League education interfere with an appreciation for inane advertising campaigns. He more than appreciates a poodle in a business suit selling cleaning products. He also enjoys talking babies.

  • Lieutenant of the USS Gurke Destroyer
  • Furniture Industry Legend
  • Business Professor
  • Husband for over 60 Years
  • Lover of Daschunds, M*A*S*H and Scotch

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