Avatar Tom & Graham

This ad proved no point towards stress revolving around deodorant. While yes it showed a stressful situation, the ad itself didn’t last long enough to prove a point. Also since deodorant prevents unwanted smell and perspiration the ad didn’t even show that the situation caused sweats. My female friend agrees that this ad makes no sense and has nothing to do with what was being advertised.



This was a very creative story but despite its creativity, I just was not particularly interested in what they had to say. The subject was the problem – not their obvious creativity in presenting a “dull” subject. So, in short, I commend them for their professionalism, humorous approach and their creativity, but I didn’t really like the subject matter.

Meet the Authors

The 18 year old

A rising student of film, Graham measures all advertising against his favorite movie scenes. So a commercial with a good car chase plays well. Better with an explosion. And funny. It should be funny. So a speeding car that explodes in an amusing way will sell product.

  • Recent Pope High School Graduate
  • Rising College Film Student
  • Long Boarder, Snow Boarder, Rower
  • Improv Performer at Whole World Theatre
  • World Traveller (England, Scotland, Jamaica, Mexico, Peru, Costa Rica)

The 80 year old

Graduate of Amherst College and Harvard Business School, Tom doesn’t let his Ivy League education interfere with an appreciation for inane advertising campaigns. He more than appreciates a poodle in a business suit selling cleaning products. He also enjoys talking babies.

  • Lieutenant of the USS Gurke Destroyer
  • Furniture Industry Legend
  • Business Professor
  • Husband for over 60 Years
  • Lover of Daschunds, M*A*S*H and Scotch

Keep Reading…

This commercial was creative, but it took me too long to understand what they were trying …

I like this commercial, it made me smile. I liked the pun at the end, that was definitely …

This commercial made me laugh on the inside because it was corny. I also like how it gave …

Keep Reading…

Brand New World. How 2020 has forever shaped our approach to branding.

2020 asked a lot of us as an agency and as human beings. We wore many hats for our clie…

You Don’t Need Market Research. Or do You???

You’re close to your patients. You’ve served many of them for years. You have acces…

With All the Millennial Hype, Don’t Forget About the Baby Boomers

These days, the Baby Boomer generation tends to be overlooked as talk surrounding Mille…