Tom & Graham



I have never liked Target commercials and it would be funny to just leave it at that, but I won’t, so here’s what I honestly think. I would’ve never guessed this was an ad for Target, I had no idea up until the very last second. Does Target even sell Star Wars merchandise? Who knows? The kids were kind of cute, but the ad was pointless and poorly executed. The only good thing was that it was different from all the other Target ads and for that I am thankful.


I really liked Target’s Share the Force commercial, especially how they featured young children in their ad. It is hard to do, but if it is done right, the commercial can turn out great. In this Target ad, the adorable kids played their parts perfectly. Also, the action clips were good, they kept your attention the whole time and the music played a role in heightening the tension. Overall, I like Target’s Share the Force ad and it served to reinforce the positive vibes I attribute to the Target brand, stores and programs.


Meet the Authors

The 18 year old

A rising student of film, Graham measures all advertising against his favorite movie scenes. So a commercial with a good car chase plays well. Better with an explosion. And funny. It should be funny. So a speeding car that explodes in an amusing way will sell product.

  • Recent Pope High School Graduate
  • Rising College Film Student
  • Long Boarder, Snow Boarder, Rower
  • Improv Performer at Whole World Theatre
  • World Traveller (England, Scotland, Jamaica, Mexico, Peru, Costa Rica)

The 80 year old

Graduate of Amherst College and Harvard Business School, Tom doesn’t let his Ivy League education interfere with an appreciation for inane advertising campaigns. He more than appreciates a poodle in a business suit selling cleaning products. He also enjoys talking babies.

  • Lieutenant of the USS Gurke Destroyer
  • Furniture Industry Legend
  • Business Professor
  • Husband for over 60 Years
  • Lover of Daschunds, M*A*S*H and Scotch

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