Tom & Graham

I love this commercial. The guy’s reaction is just perfect along with the complete awkwardness as the advert ends. Nothing means zero and nothing is the absence of something… well duh. There were so many ways to show that this service is free but this is the best and most confusing way to explain this. My only problem is that since he is so wordy and confusing it makes it out like the service may have hidden fees and ends up being a scam, but the guy studying clears that up in the end. Two thumbs up for this one.



I found this ad pretty entertaining, but I was focused more on the humor than the actual message. It would have been more effective had they conveyed how easy it is for people to do their taxes using TurboTax.


Meet the Authors

The 18 year old

A rising student of film, Graham measures all advertising against his favorite movie scenes. So a commercial with a good car chase plays well. Better with an explosion. And funny. It should be funny. So a speeding car that explodes in an amusing way will sell product.

  • Recent Pope High School Graduate
  • Rising College Film Student
  • Long Boarder, Snow Boarder, Rower
  • Improv Performer at Whole World Theatre
  • World Traveller (England, Scotland, Jamaica, Mexico, Peru, Costa Rica)

The 80 year old

Graduate of Amherst College and Harvard Business School, Tom doesn’t let his Ivy League education interfere with an appreciation for inane advertising campaigns. He more than appreciates a poodle in a business suit selling cleaning products. He also enjoys talking babies.

  • Lieutenant of the USS Gurke Destroyer
  • Furniture Industry Legend
  • Business Professor
  • Husband for over 60 Years
  • Lover of Daschunds, M*A*S*H and Scotch

Keep Reading…

This commercial was creative, but it took me too long to understand what they were trying …

I like this commercial, it made me smile. I liked the pun at the end, that was definitely …

This commercial made me laugh on the inside because it was corny. I also like how it gave …

Keep Reading…

Lessons from the Pandemic: Making healthcare more human.

How COVID-19 has helped create a more human healthcare experience. For all of us, it seems…

This is how we live – a vaccine campaign case study

How Frederick Swanston helped inspire Memphis to get their COVID-19 vaccine when skepticis…

Introducing a better way to decode patient data

Your Net Promoter Score (NPS) is a +47. According to global benchmark data, that’s ab…