Avatar Tom & Graham

These anti-smoking ads are God awful. They poorly attempt to speak to the younger generation by playing terrible obnoxious dubstep and cruelly using outdated, overused memes from YouTube. This one sucks and they all suck. I am not the only one who is under 30 and says these ads suck. The memes they use have been used way too much already so when you put it in an ad they play over and over again – you see the same joke over and over again. It’s like seeing the same crappy meme more than once which you never want to do.



The three words by themselves aren’t funny or particularly catchy; it’s the vignettes that go with the words that make it funny and memorable. There’s a powerful message to be shared, but this spot just doesn’t provide the impact that it should.

Meet the Authors

The 18 year old

A rising student of film, Graham measures all advertising against his favorite movie scenes. So a commercial with a good car chase plays well. Better with an explosion. And funny. It should be funny. So a speeding car that explodes in an amusing way will sell product.

  • Recent Pope High School Graduate
  • Rising College Film Student
  • Long Boarder, Snow Boarder, Rower
  • Improv Performer at Whole World Theatre
  • World Traveller (England, Scotland, Jamaica, Mexico, Peru, Costa Rica)

The 80 year old

Graduate of Amherst College and Harvard Business School, Tom doesn’t let his Ivy League education interfere with an appreciation for inane advertising campaigns. He more than appreciates a poodle in a business suit selling cleaning products. He also enjoys talking babies.

  • Lieutenant of the USS Gurke Destroyer
  • Furniture Industry Legend
  • Business Professor
  • Husband for over 60 Years
  • Lover of Daschunds, M*A*S*H and Scotch

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