You may have missed it this week, but the big news from Google was that they started using Penguin 4.0 for their core search algorithm. It’s real-time and more granular. What’s that mean? We at Frederick Swanston will keep creating amazing, compelling websites, but there are a few things we’ll have to keep in mind as the days pass and everyone figures out how the algorithm works.
See the full post on Google’s Webmaster blog here: https://webmasters.googleblog.com/2016/09/penguin-is-now-part-of-our-core.html