Freddy Swan

Let’s dive into the new sound of 2024 social media marketing.

If you’ve been vibing with the latest marketing trends, you’re in the right place. From the rise of podcasts and TikToks to Spotify ads, it’s no surprise that audio has officially taken the social media crown in 2024. We’re here to dive deep into why it’s reigning supreme in the world of social media and beyond.

Talk of the town

Have you ever found yourself engrossed in a podcast, hanging onto every word of an expert or influencer? Well, you’re not alone! Podcasting has become a platform for meaningful conversations, and it’s not just about entertainment. According to Forbes, podcasting is all about having meaningful conversations and relationship management. It’s a fun, unique way to ask questions of interesting people and learn more about them through their answers. And they’re not just people; they are experts, influencers and thought leaders in their respective fields.

And guess who’s tuning in the most? Gen Z’ers are coming in hot. Since 2019, Gen Z has been dominating the podcast scene. A whopping 62% increase in Gen Z podcast listeners on Spotify was reported between Q1 2022 and the previous year, as highlighted by Burrelles. So, if you’re not podcasting yet, it might be time to bring the pod together.

Where audio meets visual

Think TikTok is all about the dance moves and viral challenges? Spend some time on the app and you’ll see it’s soooooo much more. It’s an experience. According to SocialMediaToday, sound is just as important as the visual aspect on TikTok. Unlike other video platforms, which traditionally offer a ‘sound off’ environment, TikTok makes it the heartbeat of the platform. In fact, a staggering 9 out of 10 users believe that sound is essential to the TikTok experience. If you’re looking to launch your brand on the app, we suggest immersing yourself in the content that’s already being posted. Then you can get a feel for how people are engaging in the app and see how your brand messaging will fit in.

Small businesses: Make audio your business

Spotify highlights three game-changing benefits of digital audio for small businesses:

  1. Connect with younger, digitally savvy customers
    Engage with the Gen Z and Millennial audience. They’re all ears for what you have to say.
  2. Target local listeners with precision
    Build awareness, get your message heard in specific areas and reach your local community like never before, thanks to the precise targeting capabilities.
  3. Save time and money with digital audio creative
    Spotify Ad Studio offers free tools and services to create impactful audio ads without breaking the bank.

And here’s the cherry on top: running ads on Spotify can boost your weekly reach by a whopping 20%! So, if you’re looking to make a splash in the digital advertising world, it’s time to tune into the power of audio.

Ready to make some noise but not sure where to start? FredSwan is here to help you turn up the volume on your brand. From radio ads that sing to crafting targeted audio ads, we’ve got you covered. Let’s make sure customers hear your brand loud and clear this year.